Jacob: Why do you have kids call you Mr. Verrock? Verrock: Because when you do the first name thing, it makes them think I'm their buddy. And then they get all upset when I tell them, "This sucks." "But we're pals!" "You're still gonna fail."
Verrock: We're trying a "starving artists" approach. Find something that would otherwise be thrown away, and make art out of it. [...] Some turned out really well, and some are in that big plastic bag, right back where they came from.